Amy MacBeath

So, in my quest for a more newsworthy blog, I have been investigating the recent trends in newspapers sales and made some more (sort of) interesting discoveries which have seemingly emerged.  And, yes, you guessed it – they come back to the credit crunch just as everything else seems to these days!

This time it is your average supermarket shopper and their change in habits which has prompted this latest dip in sales.  Due to tighter budgets and therefore alterations to frequency of grocery shopping trips supermarkets, formerly a vital outlet for papers, have seen a dramatic decline in demand for them.  Also, shoppers heading for German companies such as Lidl or Aldi for their bargains hasn’t helped since they have a very limited, if any, stock of national papers.

More common use of local corner shops has altered the distribution and offered a slight reprive for more local or regional publications.

At the same time papers like Scot Ads are flying off the shelves with Christmas coming up.  It seems either everyone is trying to flog their stuff to make some pennies for the festive season and/or we are all getting second hand presents this year.

I’ll keep you all posted for further developments as I am sure you will all be glued to my blog!