The high street goes haute

April 23, 2009 by · Leave a Comment 

By Nicola Paul

Two of the high streets top retailers are going into a head-on battle today as they simultaneously launch designer collaborations.

  

 

 

Matthew Williamson’s hotly anticipated summer range for H&M hits the shops today, while Giles Deacon’s seventh collection for New Look is also now up for grabs.

Matthew Williamson at H&M
Matthew Williamson at H&M

 

Giles Deacon at New Look

Giles Deacon at New Look

 

 

 

 

 

 

 

 

 

 Shoppers were already queuing outside H&M’s flagship London store at 6.30am this morning, and both collections look set to sell out fast.

 Williamson’s range has already been sported by numerous celebrity fans, including Katie Perry, Nicky Hilton and Ginnifer Goodwin.  Deacon meanwhile is already riding high from his previous collections’ successes. 

Katy Perry in Matthew Williamson
Katy Perry in Matthew Williamson

Ginnifer Goodwin in Matthew Williamson
Ginnifer Goodwin in Matthew Williamson

 

 

 

 

 

 

 

 

 
 

These ranges are the latest in a long line of celebrity-high street collaborations, and the trend looks set to continue with lines from Zandra Rhodes at M&S, Beth Ditto at Evans and Yasmin Le Bon at Wallis set to follow in the coming months.  Men aren’t being left out though – Liam Gallagher is launching his own version of Brit-pop fashion with a collection called Pretty Green.

You can buy Giles Deacon’s range online at http://www.newlook.co.uk/women/gold_giles_deacon/ProductList.aspx, while you’ll need to head to the shops to get hold of Matthew Williamson’s range.

Watch the crowds running to bag themselves a Matthew Williamson bargain below.

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